4 signs that it could help to outsource Google Ads Management

You've set up your Google Ads account; at first, it was fun and interesting, but now the feeling is more "meh." than "yeah!", and that first flush of excitement has waned.

Your PPC ads are ticking along, but they aren't doing as much as you'd like them to. You have all the best intentions, but wading through data to find the answer to "What will make my ads better?" keeps on getting lower and lower on your to-do list. Sounds familiar? Maybe it's time to outsource your Google Ads management.

Working with a Google Ads specialist can help you get better results from your campaigns if you lack the time, expertise or interest needed to get the most out of PPC advertising.

Tapping into a professional's ideas, experience and know-how can breath new life into your ad campaigns. Not to mention that leaving the ongoing management to a PPC pro can let you reclaim time to focus on running your business.

Here are 4 signs that it may be time to bring in a freelancer to manage your Google Ads account.

You can't remember the last time you made changes

Much like growing a plant, it takes time, care and attention to get the most out of Google Ads. You can't simply "set and forget" your campaigns if you want to get results. 

Healthy campaigns require regular optimisations to keep things running smoothly. Regular pruning of search terms and trying new ad tests are just some of the basic ongoing optimisations that a Google Ads manager will carry out with the aim of making your account as profitable and competitive as possible.

You aren't sure what's working

You're getting some sales from Google Ads, but you have no idea why or if you could be getting more. You aren't sure which keywords or audiences are working and which are wasting money, or if some campaigns should be seasonal while others need to be always on. 

Hiring someone to take over Google Ads management isn't just about handing over the day-to-day optimisations, the service usually also includes working with someone who can transform data into actionable insights and adapt your ads strategy accordingly. 

Outsourcing some work to a specialist will give you time to focus on doing what you do best. 

You aren't seeing results

On the flip side, maybe your campaigns are running, but you aren't getting any sales. Don't get downhearted, it doesn't necessarily mean that Google Ads isn't right for your business. It could simply be that you aren't reaching the target audience, your ads aren't as impactful as they could be, or your bidding strategy needs work.

Rather than continue to throw money at the problem, it may be time to work with a professional who can pinpoint opportunities, identify problems lurking in your account and recommend a PPC strategy for your business.

You want to focus on what you do best

This☝️ When you're running a business or heading up a marketing department, it's easy to fall into the habit of thinking that you need to do everything yourself. It's also hard to relinquish some control when your business is your passion. However, outsourcing some things to a specialist can give you time back to focus on what you do best - running your business.

Before you hire someone to take over Google Ads account management, make sure you feel confident that they understand you, your brand and your business. Make sure you ask lots of questions and get a feel for how the freelancer works with clients to check if it’s a good fit (here are some questions you may want to ask a PPC manager). At the end of the day, they are the expert at Google Ads, but you're the expert when it comes to your industry.

When I start managing a Google Ads account for a new client, the first thing I do is take a deep dive into their brand, audience, tone of voice, goals and challenges. This helps me to tailor everything towards getting the best possible results for their business.

Finding an ads manager that you enjoy working with and who "gets" your business will make the whole process of outsourcing your ads easier.

 If you want to outsource Google Ads management, get in touch today for a chat about how I can help give your Google Ads campaigns a boost.