3 Signs that you may need a Facebook Ads Manager
I don't need to convince you that Facebook Ads can be good for business, because if you're reading this article then you already know. Maybe you're even running ads on Facebook already.
But here's the problem, since you launched your ads campaign, you've had that nagging feeling that your ads could be doing better, or you're simply not sure if they are working well or not. It's around this time that most people start to ask themselves: is it time to hand over account management to a specialist?
There are three common reasons why businesses work with a Facebook Ads expert, they are:
The ad spend is high, but the return on interest is low
You don't have time to optimise the account regularly
You can't tell what's working and what isn't
Let's take a closer look at each of these reasons.
The ad spend is high, but the return on interest is low
In the simplest of terms, most businesses want their ads to generate the highest possible volume of quality conversions at the lowest possible cost. So it's understandably frustrating if that doesn’t happen and you're not sure why.
If you are spending a lot of money without getting much in return to show for it, it's typically down to one of two reasons. Either, you're operating within a highly competitive market that has a high average cost per acquisition, or - and this is the case for most businesses I've spoken to - the account is underperforming.
Side note: even if your industry does have a high average cost per acquisition, you still want to make sure you're doing everything possible to drive costs down.
There are a lot of reasons why you could be spending a lot without seeing a solid return on your ad spend. Maybe the account setup is working against you? You aren't reaching your intended audience? Your ads aren't driving people to your site? You're competing against yourself? Your website landing page is putting people off? There are a whole host of reasons that could explain why your account is underperforming.
As you can see, getting more bang for your buck isn't a quick fix, but if you work with a Facebook Ads expert, they can set up your account in a way that is conducive to getting the best return from your ad budget. Not only that, but they will also carry out the monitoring, testing, data crunching and ongoing optimisations needed to help you get the best return possible from your ads.
Most businesses want their ads to generate the highest possible volume of quality conversions at the lowest possible cost. It's understandably frustrating if that doesn’t happen and you're not sure why.
You don't have time to optimise your Facebook Ads account regularly
As you've probably gathered by now, your Facebook Ads campaigns need ongoing care and attention if you want to get results. When you're busy running a business or managing a team, that's easier said than done.
If making vital ongoing improvements to your Facebook Ads account falls to the bottom of your to-do list week after week, it may be time to delegate account management.
For some business owners, it can be daunting to hand over control of their ads to someone outside of the business. The best-case scenario is to find an expert who will work with you to understand your business and goals so they can ensure your ads align with your strategy. For peace of mind, the agency or freelance Facebook Ads Manager should keep you updated on progress and results so you have the information you need to make big picture decisions.
You can't tell what's working and what isn't
When it comes to your ads, do you ever feel like you're just throwing things at a wall to see what sticks?
If so, you could be throwing away money on management tactics, audiences or ads that aren't working and taking away budget from the things that are.
If you're eager to manage your ad campaigns yourself, this is a sign that there are gaps in your knowledge which you may want to plug by signing up for Facebook Ads training or setting aside time for independent learning.
Alternatively, this is a common sign that you'll benefit from working with a Facebook Ads specialist who can pinpoint what is and isn't working then decide on the best course of action for your account.
There you have it, the three most common reasons why businesses work with a Facebook Ads expert. If any of the points on the list seem familiar, it may be time to consider working with an ads manager or at least having a conversation with a specialist to discover what they can bring to the table.
If you want to get more from your Facebook Ads campaigns, I can help. Get in touch today to find out how I can support your business goals.